During my 45+ years in real estate, I’ve seen the industry go through many cycles—booms, downturns, and major changes in technology.
But one thing that stands out in today’s market is the large number of licensed agents compared to the number of homes available for sale.
In our local MLS, there are roughly 3,000 licensed agents who have access, yet only about 600 active residential listings at the moment.
That imbalance tells us something important about today’s real estate environment.
Too Many Agents, Too Few Homes
When inventory is low, competition among buyers increases.
But another dynamic is happening at the same time: competition among agents also increases.
With fewer homes available to sell, many agents simply don’t have enough opportunities to build consistent business.
Industry statistics have shown that a large percentage of licensed agents complete very few transactions each year.
Real estate is a profession that attracts many people, but it also requires persistence, market knowledge, and strong client relationships to succeed long term.
Technology Is Changing the Business
Technology—including artificial intelligence—is also beginning to influence the way real estate professionals work.
AI tools can help agents:
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analyze market data
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create marketing materials
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streamline paperwork
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communicate more efficiently
Agents who learn to use these tools effectively can often serve clients more efficiently.
Experience Still Matters
Despite technological changes, real estate transactions remain complex.
Buying or selling a home involves:
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negotiations
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inspections
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financing approvals
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title and legal work
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municipal requirements
In markets like the Lehigh Valley, every property is different, and local regulations can vary widely by township.
That’s where experience and local knowledge remain valuable.
The Industry May Be Changing
It’s possible that over time the real estate industry will evolve toward fewer agents who handle more transactions, supported by better technology.
This wouldn’t eliminate the role of real estate professionals—but it could raise the level of productivity and professionalism across the industry.
The Bottom Line
Real estate has always been a relationship-driven business.
Technology will continue to improve the tools we use, but success in this profession still depends on:
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trust
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knowledge
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communication
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and commitment to clients.
Those fundamentals haven’t changed.
Thinking about buying or selling a home in the Lehigh Valley?
I’m always happy to provide guidance based on decades of experience in our local market.
—
Sam Ruta
Berkshire Hathaway HomeServices Choice Properties